Now TV launches box with 'this is now' campaign
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box today (16 October), as the boxes go on sale in shops for the first time.
View ArticleMEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
View ArticleMedia industry looks to mobile for future growth
The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.
View Article20 brands experimenting with Vine video ads
Brands are beginning to experiment with Twitter's video app Vine, which allows users to create six-second slices of video content.
View ArticleBauer plots web magazine launch
Bauer Media is launching a media brand for ABC1 women in their twenties in February 2014.
View ArticleWhen it comes to digital ads, everyone wants to go native
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
View ArticleThe media is trying loads of experiments - now we just have to keep up
Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time saying "why don't they just..." and then they do, and all the unintended consequences come home to...
View ArticleLessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm
One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.
View ArticleBBC Three partners BuzzFeed for Jack Whitehall show
BBC Three has partnered with BuzzFeed as part of a new multiplatform ad campaign launching today, ahead of the start of the second series of Jack Whitehall's school-based sitcom 'Bad Education'.
View ArticleBuzzFeed launches in the UK
BuzzFeed, dubbed one of the most innovative social media businesses around by Fast Company, has launched quietly in the UK this morning.
View ArticleThings we like: Sony takes over The Sun's Page Three
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
View ArticleTitanic vs speedboat: four tips for publishers in the digital age
It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.
View ArticleTrinity Mirror upgrades 2013 forecast after strong November and December
Trinity Mirror has issued a profit upgrade after trading in November and December was better than anticipated.
View ArticleTrinity Mirror folds People site after three months
Trinity Mirror is set to close its new digital site People.co.uk, dubbed "Buzzfeed for grown-ups" after just three months due to a lack of traffic.
View ArticleRighteous indignation is not a sustainable business model
There was more than a whiff of righteous indignation on display in the Meatpacking District of New York last night as the city's media elite gathered to listen to a debate hosted by The Guardian and...
View ArticleKFC responds: Racist ad was "misinterpreted"
Several consumers and writers have accused KFC of being racist in a recent Australian advertisement for the brand.
View ArticleThe relevance of PR is felt from the C-suite to the garbage heap
Salaries, garbage, the combined wisdom of agency CEOs, multicultural outreach, confidentiality, new "fast food," Twitter tool SocialBro, bully boy debt collectors, BuzzFeed's new editor-in-chief,...
View ArticleThe PR Week - May 31, 2013
On this week's podcast, Steve Barrett, Lindsay Stein, and Brittaney Kiefer discuss Cigna CCO steps down; Facebook controversy; Nike cuts ties to Livestrong; CNN, BuzzFeed launch YouTube channel.
View ArticleJournalist Q&A: Ben Smith, BuzzFeed
Ben Smith, who has been editor-in-chief of BuzzFeed since January 1, talks to Emory Sullivan about staffing up and the site's new focus on original content and breaking news.
View ArticleGiant rats and cats: The Department for International Development tackles...
The Department for International Development is aiming its PR efforts at digital media sites such as BuzzFeed, explains head of digital Marisol Grandon.
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